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Chris Coltran



Experience & Biography





• Founder and President of C2 Coaching & Training.

• 25+ year’s experience in wholesale, retail, manufacturing and distribution of the sales industry.

• Author of two sales books, Selling to Your Grandmother and the Grandmother Philosophy, “Imagine if you treated every customer like you would treat your own Grandmother."

• Contributing writer for national professional selling publications including Floor Covering Weekly, Floor Covering News, the Retailer, and others.

• Chris has facilitated and taught over 80 sessions with 320 hours of the Grandmother Philosophy sales training workshops for The Home Depot to 7,000+ associates, specialists, supervisors and managers in all 19 regions of the US.

• 10 years spent as a sales representative for manufacturing companies: Mohawk Industries, Kraus/Sound Flooring, and Shaw Industries.

• Featured Speaker for The Home Depot, the National Home Furnishing Association and Western Home Furnishing Assoc. in Highpoint, NC and Las Vegas, NV.

• Served as VP of Sales for ACT, a large consulting and training firm located near Atlanta, Georgia where he developed and coordinated a team of trainers within the flooring industry.

• Conducted hundreds of training seminars for thousands of sales people and management throughout the US and Canada for Mohawk Industries, the largest floorcovering manufacturer in the world.

• Chris successfully assembled and managed a team of thousands of direct sales people in the medical device industry in North America and abroad with $8 million in sales. He is a member of the six figure club in the direct selling industry.

• Founder of and VP of Sales and Marketing for My Kangen Tools, a multi-million dollar B2B marketing company producing and selling multi-media and printed products to customers in 26 countries.

• Recipient of three international awards (Telly, Communicator, AVA) for a video project he co-produced and co-directed, selling over 500,000 copies worldwide.

• Conducts consulting and business reviews of flooring retailers, restaurants, S medical; a medical device company, auto dealerships, and business development for startups including Bare Belly Organics; an organic skincare company.

• He has developed, implemented and facilitated custom training courses for The Home Depot, Mohawk Industries, Allman Consulting, Flooring Atlanta, BMC Flooring, Enagic Corporation, National Home Furnishing Association, Las Vegas World Market Center, Century Tile of Chicago, Game Ready, S Medical, ACS, GS Floors, USIG, Breakthrough Events, Premiere Partners, Creative Warehouse, Romanoff, Crew 2, Superior, and MKT.

• University of Montana - Business Administration.

• Chris is married with 2 children, and takes an active role in his community as well as volunteering his time to local charities. Chris currently resides in Acworth, Georgia with his family.


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"Awesome experience. Chris really understands the values of the customer and his grandmother philosophy is very eye opening! Highly recommend!!"



Jason D., Kentucky



"Chris is not only a fantastic speaker and phenomenal motivator, he is also a humble man with a servants heart. Of all the instructors we have had at our University, Chris is by far the most revered.



David G., Kennesaw Business Assoc.



"Chris Coltran is the best sales trainer that I have been to in my over 30 years of selling. His presentation is lively and straight forward keeps everyone involved and motivated through out the session. It’s all about engaging and how to make the sale. "



John R., New Jersey



Chris is a great speaker and trainer. He gets his audience involved and very interactive. He also takes the time to make sure each person leaves feeling like they want to be the best in their field



Brian P., Atlanta, GA



"His book challenges you to see your potential clients in a simple way, treat them like your grandmother. By treating my customer the way I would my grandmother allows me to build authentic relationships and really get to know them."



Jessica B., Atlanta, GA



"Chris is amazing! He teaches in a way that pulls you in. You can tell he truly loves what he does by the passion he instills in others."



Rachel P., Kennesaw GA



"Chris is a great motivator and sales trainer. Been working with for years and look forward to working with him for years to come."



Bill B., BMC FloorinA



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