This is the Trainer Guide for Grandmother Philosophy 10 week guide to understanding the concept of "Imagine if you treated every customer like you would treat your own grandmother." Sales people and customer service people will connect easier with their clients when they treat their customers as if they were family. You wouldn't take advantage of your grandma, you wouldn't overcharge her, you wouldn't sell her a product you wouldn't purchase for yourself. You would give her the best service you possibly could. After all, she is your grandmother. Based on Chris Coltran's first book , "Selling to your Grandmother," this book takes you deeper into the philosophy. This is the trainer guide to be used in conjunction with the blue 10 week guides. Designed for the leader or trainer in the organization who will be able to teach the philosophy to their staff. Complete with QR codes to 12 bonus online videos to help with the 10 weekly lessons. Each weekly session is only 15 minutes. If you are just looking to help yourself, or help lead your sales team, this is the program you have been looking for.